A Podcast for
HR Tech Buyers

Guest schedule page: The HR Tech Spotlight Podcast

Podcast Booking status: OPEN!

On The HR Tech Spotlight podcast, host Deanna Shimota interviews business leaders in the HR tech market to share each company’s story behind why the technology was created, what top challenges it solves for HR and finance leaders and how it is truly different from the other options out there.

Our goal is to introduce innovative up-and-coming technology companies to our listener audience because we know that these solutions don’t always make it on a buyer’s radar – even though these lesser known HR technology solutions might be a better fit for a buyer’s needs at times.

About the Host

GrowthMode Marketing CEO and The HR Tech Spotlight podcast host, Deanna Shimota, has been in the marketing space for 20+ years. Over those years, she has worked with many human resources and workforce tech companies - both as an employee and as an agency partner.

She has seen through her experiences that this very crowded market makes it overwhelming for HR tech buyers because there are a massive amount of technology options to choose from to solve their HR and employee challenges and needs.

With all of her experience and industry knowledge, Deanna has produced numerous podcast episodes and videos to provide advice and information on marketing in the very crowded HR tech market. Her content focuses on the ins and outs of building successful marketing strategies that she has employed in her own business as well as for her clients to break through the clutter and stand out among the competition.

Her agency, GrowthMode Marketing, has previously been named to the Inc. 5000 Fastest Growing Private Companies list - as well as awarded Agency of the Year by the Public Relations & Marketing Excellence Awards.


Our podcast shares information from top HR tech business leaders about the latest up-and-coming challenges and innovations in the industry.


Spotlighting the Pioneers of HR Tech Success: Join Us!

Are you the driving force behind a rapidly-growing HR Tech venture, steering it toward new horizons and remarkable achievements? If you're a visionary leader in HR technology with an innovative platform that is gaining momentum in the market, we want to put The HR Tech Spotlight on your company.

Why You Should Be a Guest on The HR Tech Spotlight Podcast

  • Exclusive Exposure: Shine on our HR industry podcast, where you'll reach a dynamic, engaged audience of HR professionals.

  • Influence and Inspire: Shape the future of HR technology by imparting your unparalleled insights and vision.

  • Welcoming Community: Our podcast offers a platform for candid conversations about your journey, strategies, and the future of the HR tech industry.

  • Free Marketing: There is no cost to be a guest on our show. This is not a pay to play opportunity. We genuinely want to meet you and help you promote your company and your industry expertise on our show.

Ideal Guests We're Seeking


We're seeking CEOs, founders and marketing leaders who:

  • Lead HR tech companies with 25 or more dedicated team members.

  • Achieve annual revenues of $10 million or more.

  • Excel in HRIS, HCM, HRMS, Employee Monitoring, Recruitment Management, Benefits Administration, Analytics and other HR tech fields.

  • Bring passion and innovation to the common challenges faced by HR and finance leaders.

APPLICATION TO BE ON The HR Tech Spotlight Podcast

Assistants & PR Agencies: Please supply the GUEST'S contact information for scheduling/confirmation purposes.

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After application is submitted:


  • Our vetting team will review the application and reach back out to you with instructions to book on the calendar.

  • When the appointment is booked, I will share some vital tips (via video) to help you connect with our audience, gain some great exposure, share the questions I'll ask, and hopefully encourage some great connections and customers from our audience.

  • Conduct the scheduled interview with me via Zoom video.

  • Assistants & PR Agencies: Please supply the GUEST'S contact information for scheduling/confirmation purposes.

Subscribe and Listen on:

Say: “Hey, Siri / Alexa. Play The HR Tech Spotlight Podcast"