A Podcast for
HR Tech Buyers
On The HR Tech Spotlight podcast, your host, Deanna Shimota, interviews business leaders in the HR tech market to share each company’s story behind why the technology was created, what top challenges it solves for HR and finance leaders and how it is truly different from the other options out there.
Our goal is to introduce innovative up-and-coming technology companies to our listener audience because we know that these solutions don’t always make it on a buyer’s radar – even though these lesser known HR technology solutions might be a better fit for a buyer’s needs at times.
GrowthMode Marketing CEO and The HR Tech Spotlight podcast host, Deanna Shimota, has been in the marketing space for 20+ years. Over those years, she has worked with many human resources and workforce tech companies - both as an employee and as an agency partner.
She has seen through her experiences that this very crowded market makes it overwhelming for HR tech buyers because there are a massive amount of technology options to choose from to solve their HR and employee challenges and needs.
With all of her experience and industry knowledge, Deanna has produced numerous podcast episodes and YouTube videos to provide advice and information on marketing in the very crowded HR tech market. Her content focuses on the ins and outs of building successful marketing strategies that she has employed in her own business as well as for her clients to break through the clutter and stand out among the competition.
Her agency, GrowthMode Marketing, has previously been named to the Inc. 5000 Fastest Growing Private Companies list - as well as awarded Agency of the Year by the Public Relations & Marketing Excellence Awards.
Our podcast shares information from top HR tech business leaders about the latest up-and-coming innovations in the industry.
➡️ Our audiences are HR technology buyers and individuals who influence the decision process. They're HR and finance leaders, who want to look beyond the big market leaders to find solutions that are the right fit for their HR and workforce management needs.
Yes. We are looking for podcast guests, and we want to share your company's story.
Let's do a great show together - and we can promote you to our network of more than 130,000 people on all our social media channels, website, and email list.
Please watch this quick video first:
As a business, you should have great momentum - with revenue of $10 million or more annually. We'll be talking about the traction you're technology has gotten in the market.
Have at least 25+ employees.
Consider your product an innovative HR technology solution - and you are a company that is on a path to high growth.
CEO and Executive Marketing Professionals that who share the company's story and product knowledge.
You offer HR Tech Products that you would like to build broader brand awareness for.
You currently market and sell your technology solutions in the United States.
Our vetting team will review the application and reach back out to you with instructions to book on the calendar.
When the appointment is booked, I will share some vital tips (via video) to help you connect with our audience, gain some great exposure, share the questions I'll ask, and hopefully encourage some great connections and customers from our audience.
Enjoy the scheduled interview with me via Zoom video.
Assistants & PR Agencies: Please supply the GUEST'S contact information for scheduling/confirmation purposes.